Personalized Care is caring for a patient over time using numerous customized methods instead of using a one-size-fits-all approach to care. In most cases, it uses personalized medicine to facilitate the care, through genomics and diagnostics that allow healthcare to be customized to a unique patient based on their genetic makeup.

Following Are Our Top 7 Benefits of Personalized Care

Benefits of Personalized CarePersonalized Care Leads to Better Outcomes

Since every patient responds to treatments differently, tailoring medications and treatments to patients according to their personal genetic makeup, family history and current lifestyle helps improve the quality of care and therefore better outcomes.

Everyone reacts to medications differently, and adverse side effects are a leading cause of hospitalization in America. The targeted therapies used in personalized care allow for more effective care with less side effects than one-size-fits-all medications. Drugs and treatments have typically been developed as a result of performing studies on broad populations of people, yet according to The Jackson Laboratory, “on average, any given prescription drug now on the market only works for half of those who take it. Among cancer patients, the rate of ineffectiveness jumps to 75 percent.”

Due to disease screening and prevention, a lot of what is wrong can be reversed, and it can be more easily reversed when we are dealing with people as individuals instead of people as a demographic or group.

In addition, new drugs are now coming out that treat the genetic mutations that cause diseases instead of just treating symptoms. This is the power of personalized medicine.

Personalized Care Leads to Better Patient Participation and Compliance

Because personalized care is tailored specifically to individuals, patients feel they will get better results from the treatment, producing a feeling of empowerment, which helps them better comply with their care plan. Patients have more confidence in their care plan because they feel the recommendations being offered to them are the right ones for them, and they participate as such.

Personalized Care Tends to be More Comprehensive

Personalized care utilizes a more holistic approach that focuses on the whole patient and takes into consideration their combined physical, mental and emotional health instead of looking at those things separately. In this way, care plans are more comprehensive and hit on the root causes more than traditional treatments, which tend to focus on symptoms.

Personalized Care Has a Strong Focus on Proactive Care

With the transformation to personalized medicine, our healthcare system is shifting from a reactive system to a proactive system, and from treatment to prevention. Prevention is more accurate and effective than treatment because there are too many factors related to diseases that we still don’t fully understand. When we rely on treatment alone, we are relying on something that is unpredictable and ineffective for many people, while only being effective for some people

Personalized care provides a road map that allows each patient to lead a long, healthy life through proactive solutions. When we take proactive care of ourselves, we prevent issues from coming up so that we can lead a better life. The more personalized we get with our care, the more effective we are at being proactive.

Personalized Care is More Affordable

These days, patients are assuming more and more of the costs of their healthcare, and while taking proactive measures and “paying more” for personalized services can seem expensive, in most cases, it ends up being more affordable. This is because by preventing chronic conditions and health issues from coming up in the first place, we never incur those costs, which typically end up being much more than the money we put into our personalized preventative care.

Personalized Care Reduces Emotional Stress

When you have a plan in place, you are more equipped to handle situations with less stress. The same is true when it comes to your health, and even more so when your care plan is personalized to your specific needs. Plus, the outcome of your care plan will be an optimal quality of life, which will certainly reduce emotional stress.

Personalized Care Promotes Stronger Doctor-Patient Relationships

Traditionally, physicians have not been able to dedicate much time to their patients, both during appointment and in follow up. Personalized care, on the other hand, typically involves more in-person time, as well as follow up care management through phone calls and email connections. Since personalized care is an ongoing process, prescribed treatments are more closely monitored, allowing for more personalized attention and better relationships between patients and their providers.


Photo credit:, Artur84